Having dated a graphic designer who ran her own firm...biz people don't seem to respect design. It's an slight hassle afterthought to many biz people. It's a cost center that they don't really understand...but don't realize they don't understand... because they think it's easy.
Steve Jobs was actually different. He put design first and foremost and did great things.
Hopefully the COO recognizes he's out of his element and doesn't try to half-ass design going forward.
'Design' is part of making the product, just like anything part of Engineering.
Also - it needs to be integrated into the rest of product, so I seriously doubt it can be outsourced effectively.
iPhones are packed tighter than sardines inside, every little aspect of physicality matters, and there is always tradeoffs. You can't 'horse trade' without a voice at the table.
I worked at a major handset manufacturer that never 'got it' and now they don't exist :)
Apple is worse now, Cook is not even a marketing guy. He's financials.
He will milk apple customers for every last drop without caring for products and innovation anymore, and will do so until Apple and it's brand have been so hollowed out that they will collapse under their own weight.
And nobody will stop him because shareholders only care about short term returns.
So happy he can apply his talent elsewhere. Given the minuscule improvements we should expect in phones and laptops in the near future, Apple probably isn’t the best place for him.
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[ 3.5 ms ] story [ 47.2 ms ] threadApple now having design under the COO seems like a terrible idea.
Steve Jobs was actually different. He put design first and foremost and did great things.
Hopefully the COO recognizes he's out of his element and doesn't try to half-ass design going forward.
'Design' is part of making the product, just like anything part of Engineering.
Also - it needs to be integrated into the rest of product, so I seriously doubt it can be outsourced effectively.
iPhones are packed tighter than sardines inside, every little aspect of physicality matters, and there is always tradeoffs. You can't 'horse trade' without a voice at the table.
I worked at a major handset manufacturer that never 'got it' and now they don't exist :)
[0] https://www.youtube.com/watch?v=-AxZofbMGpM
And nobody will stop him because shareholders only care about short term returns.
Do you know if that full interview is anywhere?