Reddit’s monthly active user base grew 30% to reach 430M in 2019 (techcrunch.com)

Reddit is somewhere I never go on my own accord. I generally Google something, land there, and then realize every single time how awesome it is.

I need to really take a few minutes to handpick some subreddits and visit weekly!

I'm guessing ~75% of those were "influencers" and spambots ~20% disinformation puppet accounts and the remaining ~5% might have been actual humans.

For a site like Reddit is there a better way to measure growth/success than MAU?

- growth rate of users receiving an upvote?

- growth rate of users leaving 2+ comments?

- something else?

MAU feels like a vanity metric to me but I've never worked in a space that prioritizes the metric especially when it's difficult to know if the users are real, bots, throwaways, etc.