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Good piece on website security albeit a bit inconsistent. At some point it's not hackers anymore but SEO consultants:

"SEO consultants ... offer customers the ability to have links placed on compromised websites."

I guess BuzzFeed News needs to fire their SEO team, don't they?

"Customer websites" get quickly banned for such things.

This only works for PPP (poker, pills, porn) sites that have a new domain over night when one gets burned.