Ask HN: Given popularity of adblockers, is Google Analytics still accurate?

2 points by litzer ↗ HN

1 comment

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As someone who used to work in a big marketing company a few years ago: I would say it is accurate as long as you are not targeting tech savvy people.

Before working in that company, I was pretty sure that blockers were very popular. It turned out that not so much. My guess is that blockers are popular only among techy people.