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The build up was really great.... the payoff, however, sucked.
I don't know about the build-up, but overall, the commercial didn't say anything. I don't know that it showed much promise either. Hopefully the device is more inspired than the ad
It's the usual nonsense: people only buy Apple products to be fashionable; if you want to be genuinely different - buy a non-Apple product.

It misses the truth by a mile: Apple products are very, very good at doing what they were designed for.

Make a better product and you won't need a stupid ad like this: we will sing your praises for you.