The Unicorn Project – Gene Kim's Novel (amazon.com)

The Unicorn Project and The Five Ideals, the ones framed in the book as the most important problems facing engineering and business today:

  - The First Ideal: Locality and Simplicity
  - The Second Ideal: Focus, Flow, and Joy
  - The Third Ideal: Improvement of Daily Work
  - The Fourth Ideal: Psychological Safety
  - The Fifth Ideal: Customer Focus