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Summary:

  - Use auction process
  - Clean up financial statements
  - Base offering on market comparables
  - Include data analytics about your customers
  - Plan for probable terms (taxes, witholding of proceeds, exclusivity)
  - Plan for capital requirements 
  - Disclose in layers
  - Seller’s Goals Are Important
  - Check out The Buyer
  - Use Process to Provide Time to Consider Requests
  - Check References and Style