Ask HN: Can't get .com or .net, what's the next best extension?

3 points by chowlet ↗ HN
Working on a startup and can't get the .com or .net of the company name. Which extension is best: .me, .ly, .co, or something else?

10 comments

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Choose another name, not another extension.
This is probably the best advice you're going to get on this.
I hear you. Usually I'm not wedded to things like this, but this is one time that the name perfectly communicates the product to different user bases. People will instantly know what the product is for--instantly.
I was more or less wedded to a previous name choice for my startup but I couldn't secure the name or even a good variation of the name so I started thinking of a new name. I ended up with something way cooler that conveys my mission even better than the previous name. I'd never go outside of a .com for my business domain.

I think your best bet is to look for a new name. Really, you're only setting yourself up for issues with telling people your domain name/having people try to figure out how to type it in if you go with some country's TLD for your domain. Not to mention you're at the mercy of that country's policies. They could change their policies at any time and snatch your domain if they wish. Don't do that to yourself.

Depends - .me for personal services, .info for information, .ly if you want to appeal to the hip crowd ;)

Kidding aside, it might be worth thinking of a different name. .com is the "default" internet extension, and getting people to use a different TLD is a bit of an uphill battle

I also agree that it depends on if another extension makes sense.

For example:

If you are buying a .me (or other extension) just because .com and .net are gone and it doesn't relate then pick another name. If you are buying a .me (or other extension) and it relates like about.me then go for it.

Also its possible that soon we will have all sorts of custom extensions from custom providers / companies and then people will have to start paying more attention to the extension of the domain as well as just the name.
Good point, ICANN is soon to offer customized domain extensions. It costs $185K to apply. Wonder what it'll be like to see .sports or .love or .cars?