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Zapier should open up to resellers and referrals so smaller specialized companies are able to integrate their offering for non-tech SME's.
Agreed! It’s something me (I’m the expert from the interview) and other experts have been pushing the team at Zapier to introduce.

They’ve been receptive to the idea - which is great - but no plans yet.

What was the process like to become Zapier certified?
When I first joined the program, it was a multiple-choice exam asking some fairly easy stuff about how Zapier works etc.

Then, they changed the certification to be based on having to build some example zaps based on an imagined business scenario (and they made all current experts go through this).

Apparently it's going to change again. They have a community forum now, and part of getting certified is going to be based on actively participating and helping people in there.