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Absolutely reeks of inorganic product placement.
Sorry but who exactly are you suggesting is paying him to slag off Apple products but not actually paying him to mention any other brand of laptop?
Linux isn't even a reasonable, statistical assumption to be making in the consumer space. If you slag Apple, in effect you are promoting their biggest competitor - MICROSOFT. He even explicitly uses the phrase "PCs" which most people understand to mean Microsoft devices.
What?

PCs means personal computers, they can run all sorts of OSes. In some cases I would even consider a device running macOS a PC. To jump to him promoting Windows is a bit of a stretch.

You're thinking like someone who has knowledge of computers. That's not who this kind of astroturfing is aimed at.
Surely you jest. Are you seriously not aware of the "Mac vs PC" war? PC = Windows.
IG-11 : You have suffered damage to your central processing unit.

The Mandalorian : You mean my brain.

IG-11 : That was a joke. It is meant to put you at ease.

Not sure how this is related
'Taika Waititi jokes about what writers should be asking for in the next round of talks with producers'

It is right there in the tweet.

And Taika was the voice of IG-11, in case that also wasn't clear.
To be fair I have the 16” MacBook and the new keyboard is much, much better. I almost bought a Windows laptop but the MacBook came out just before in bought it.

The touchbar is still 100% useless. I don’t want my keys to keep changing on me, did no one do any usability studies on it? It’s absolutely stupid. And the previous keyboard is pure incompetence.

But the new keyboards are better. They should really just go back entirely to the 2015 keyboard.

2009-2014 iirc.. the bad ones started in 2015.
I believe they mean the 2015 rMBP which was still for sale with the old design at the time but relatively up to do spec wise (I'm typing on one right now).
The MacBook Pro 15 2015 still had the good keyboard. They went to the bad keyboards in the Pro line starting in 2016.

However, the MacBook 12" had the bad keyboard from the beginning. It came out first in 2015.

Oddly there were not any major complaints (With reliability) on the original (2015) MacBook. It was also really quiet vs the 2016 15 Pro I had. (Low-key loved the clack on the 2016). I think the change they made is what screwed with it.
The touchbar is useless, but the whole keyboard is about as useful as any other laptop keyboard out there. They all fucking suck terribly.

I've given up on the lot of them, and I now carry around a standard-layout 104-key keyboard with me wherever I carry the laptop.

It's not that bulky, and I'm way more productive on the standard layout I've used for two decades compared to whatever moronic, or even intelligent compromise some committee of designers came up with to squeeze it down to 2/3 of its original size.

> The touchbar is still 100% useless

Most people seem to feel this way. I'm guessing Apple wants to get rid of its TB parts in stock before making it optional or entirely removing it from the next models.

Personally even if it was somewhat useful I'd rather not have it. How much is Apple charging for it to the end user? $200-300? No thanks. I also feel it's a ticking bomb.

I just want a 2015 model with updated specs.

I totally agree with you about wanting an updated 2015 rMBP, but just for what it's worth I'm extremely happy with my 2015 15" and don't really need a spec upgrade. I use mine for data science projects and music production, and it's still extremely fast for both. It's basically perfect and you can usually find them for ~$1k or even less. Magsafe alone is too good to give up.
When Apple announced the 2016 models I bought a 15'' 2015 model with an iGPU since it was the only model available new. It was a fine machine in many respects but I ended up selling it about a year later.

At the time I lived in Cancun and the 4th gen CPU got too hot to use comfortably in my lap (indoors with AC). Sharing the screen on Skype put the fans to the max which I found very annoying. I also had issues when trying to record my screen while running Ableton Live.

I ended up buying a 5K iMac in early 2018 which was the best option available which is what I still use 90% of my time. Sometimes I still use an old 13'' 2014 rMBP when I'm away from my desk at home.

I think the original macbook pro keyboard was the best for my fingers.

Nice comfortable curved keys with a decent throw. The curvature let your fingers know they were centered over the keys, and spread the force over the entire surface of your finger instead of a hotspot of pressure in the center.

flat keys are dumb.

Older thinkpad keyboards are nice too.

Any reason why screenwriters don't just use Windows laptops?
I want to answer, but people will come out of the woodwork to bash me.

The answer boils down to not only personal preference but for some cases it's easier and more orthogonal to use. Even if that _wasn't true_ and many people are going to shit on me for saying it _is_ true, but even if it wasn't: the perception is that it's easier to use, more orthogonal and made with premium materials.

Aside from the pro-sumer market, (which is still hit and miss) the build quality of laptops and battery life is sub-par in Windows-land. Add to the fact that unless you have a Dell support contract you're going to be fighting your laptop vendor over random things potentially and suddenly you're not looking at an appealing platform.

This is _especially_ true if money is literally no object as is the case for screen writers who are probably the most well compensated people on the planet (as roughly 30% of a movie budget goes to the screen writer(s)).

I think there's a far simpler explanation. It's fashionable and writers are not technical people who are aware of the differences.
I'm curious if you'd use the same word "fashionable" to explain the popularity of Google Chrome or Visual Studio Code. If not, why not? What's the difference?
Google chrome and visual studio are not status symbols. They are not optimized for outward appearance. And they are purpose built tools, which either work or not.

With a laptop, any old laptop will do 99% of what the typical user needs and do it well enough most of the time, regardless of whether you spend $3k on a pretty MacBook or $1k on something else.

I suspect there's a good deal of overlap between the kind of person who buys a Macbook and the kind of person who buys Beats earphones even though for the price they are subpar (at least earlier iterations were). It's the same concept - status signalling with expensive and outwardly pretty tech.

Got it, so the difference is that Apple makes physical hardware that other people can see, and your case is that you think people will spend significantly more money for something that looks nicer.
It doesn't just "look nicer," it is a cultural symbol - no doubt thanks to successful marketing on behalf of apple.

>your case is that you think people will spend significantly more money for something that looks nicer.

Is this not a fact? Why do you think people buy diamonds? Are you aware that their role as a symbol was also purely manufactured by commercial interests? Look up the dealings of the diamond cartel in the early 1900s.

Fair. I should have been more specific "your case is that you think people will spend significantly more money for Macs because they look nicer".
I think you must mean 3%, not 30%.
I work for a games publisher that has some (heavy) ties to Hollywood and i have it on good authority that it’s definitely more like 30%.
You need to cite your good authority because I know WGA screenwriters and it is definitely not anything like 30%. On a $10m film (tiny) that would be $3m. On a $100m film (pretty blockbuster-y) it would be $30m. Stop a minute and think about it: that's Tom Cruise's sort of per-film salary.

Screenwriters are great and all that, but they're eminently fungible, whereas folk like Cruise are not.

I'd suggest it's more like 5%-10% upfront. What they get on residuals may be a lot higher, but that assumes the film covers its costs, which in Hollywood can mean anything.

> […] but that assumes the film covers its costs, which in Hollywood can mean anything.

Not any more. Case law has basically ripped the old “Hollywood accounting” to shreds. I’m not saying profits and losses can’t be manipulated, but you can’t get away with the dirty tricks used 20 years ago, and firms are held to somewhat higher standards.

Screenwriters do not get 30% of a movie's budget. This claim, which is ridiculous on its face, really calls into question everything in this comment and anything else you post on this website.
Yeah, I always hear "Mac is great for writers/artists/video editors/etc" but I never have been able to find out exactly why.
I’ll take a stab at it. This is less true than it was, for sure. A big part of this was also pure marketing. Even so, there are reasons.

I could go into details, but the audio APIs for Windows and Linux were complete hot garbage in the 1990s and 2000s. Not so big a deal for games or web browsing but a pain in the ass for audio production.

In the same era, the software for working with video on the Mac was just miles better. QuickTime was really amazing. Everything was super editable. If you had iMovie and iDVD you could easily create an amateur movie and hand people DVDs. Famously, there’s an email from Bill Gates in 2003 where he just rips into the terrible experience he had with Windows Movie Maker.

Desktop publishing is a similar story. Installing fonts and working with printers sucked on Windows in an era when it was super easy on the Mac. The desktop publishing apps on Mac had a much better UI when it came to integration. You could just drag and drop images however you wanted between applications and it just worked.

This is no longer true but people still remember it.

The difference is mainly not technological, but about user experience.

Mac OS doesn't bother users with alerts and notifications [0]. There is no busy start menu with distracting ads and Apple doesn't push ...gems... such as Candy Crush to everyone's computers without asking.

It just quietly works and lets users focus on their jobs.

Windows has come a long way but they're not there yet. For people who aren't interested in tinkering with technology, spending a bit more to get a nicer experience is a no-brainer.

[0] except for the software update prompts

I use a Mac for writing.

Scrivener and Microsoft Word are my primary tools. There is no Scrivener for linux and there is no acceptable alternative for native MS Word when it comes to working with publishers. That means macOS or Windows.

Here is why I use macOS over Windows:

- Windows version of Scrivener is missing a lot of features, some that I frequently use. (The Mac version of Word is also missing features, but not critical ones.)

- OS-integrated dictionary (three finger tap)

- OS-integrated dictation (tap fn twice to start, tap fn to stop) I use this to speak words I can't remember how to spell. I don't know if Dragon on Windows is usable like this.

- Preview (tap spacebar when any file is selected)

- OS configurable keyboard shortcuts. Any item in any application's menu bar can have a custom keyboard shortcut. I have green, red, and blue highlighting in Scrivener tied to keyboard shortcuts. This is a critical part of my editing workflow.

- Time Machine backup. Easy, seamless backup. If my computer goes down, I can be fully up and running on any Mac hardware with Catalina in two hours. I started using Time Machine in 2008. Since then, every new machine has been restored from a backup of an old one. I've never started with a clean Mac.

- Reliability. Only my linux servers have better uptime. Every single Mac I have is more reliable than any windows machine I've worked with.

- It Just Works. Actually, no it doesn't. There's fewer bugs but when you hit them, they are absolutely infuriating to workaround.

- Unix terminal. Built in to the operating system. Homebrew adds okay package management on top of that.

- Built in apps. macOS comes with significantly better default applications than Windows does. Preview alone is a thousand times better than anything I've seen on windows.

- App install/removal. Almost every Mac application uses one of three install methods. App store, disk image, or package. Removing an application is as simple as deleting the executable from /Applications. If you want the configuration gone too, you can remove its associated folders from /Library and ~/Library.

If I had to pick one thing, it would be Time Machine. It's easy to setup and forget it's there until you need it. Nothing else has saved me so much time and aggravation. It's allow me to effectively work on the same machine for twelve years while periodically upgrading the hardware and operating system.

It seems to be cultural in the US. Apple has convinced artists that Mac's just work, and everything else is hard. See: r/itsaunixsystem/
> Apple has convinced artists that Mac's just work, and everything else is hard.

At least macOS doesn't phone home (as much?) and doesn't show you ads like Windows does. Microsoft isn't helping themselves doing such silly things.

Many PC vendors also install a lot of crapware.

Once you have established a cult - which Apple has undoubtedly succeeded in doing - you can count on irrational following and willingness to suffer from your believers. In a prominent religious community this has worked for two thousand years.
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All of the major screenwriting programs have been cross-platform for some time.

Honestly I would chalk it up to the cultural cache of Macbook ownership. It's hard to even get a job interview in Hollywood unless your phone number is in the 818 area code. Appearances go a long way in that town as you can imagine.

>It's hard to even get a job interview in Hollywood unless your phone number is in the 818 area code.

I know 213 isn't the fashionable area code, but I thought 310 was.

The same reason developers like them. They're fast, relatively free of setup or update hassles, you don't need to worry about viruses, the software is good, and if you're reasonably well off (or someone else is paying) the price isn't a barrier. The keyboard is certainly a downside but not necessarily a reason to get a different laptop.
A reason I haven't seen mentioned is that maybe they prefer macOS font rendering in retina displays over clearType on Windows.

That is one of the reasons I don't like coding on Windows. I imagine people working with text all day long could have strong preferences here.

I really hope Apple goes back to the previous or updates the cheaper laptops. I have an XPS13 running OSX and it's much better to type on. Then I bust out my thinkpad and the display is garbage but man, it's like getting massaged while typing. Please update the Air or cheapest MBP to the old keyboard please.
They've got all kinds of crazy screen mods for thinkpads these days. I've got a 51nb 2k mod in my x230, which gives it a 2K IPS display.

That x230 is a tactile pleasure to do work on and I've got like 4 spares for backups since they can be had for so cheap these days.

I had the 1080p display and the pepe mod, but backed out and sold it since I didn’t think it would be worth it for my x230.
I think I might do the nitromod to one of my backups ones. The 2K display is bitch'n, but not always worth the reduction in battery run time.

I'd kill to get my hands on one of the fully custom 51NB X330 builds.

That's exactly the kind of thing I would expect of Taika Waititi.

He sounds like such a bloke. Like you could go drinking with him. (But then again people said that about Bush, and how did that turn out)

2020 is when they are due to refresh the Macbooks (based on the four years of the 2012->2016 cycle), but I'm afraid the improved keyboard on the 16" is all they will change. Might have to wait until 2023/2024 to get rid of the touchbar
About half of our consulting work is for Hollywood companies. I'm seeing more and more people on Lenovo now. I'd say about 60% of people.