Don't sell search results?
I find that one dubious. I experienced an ad labelled link in the middle of the actual search results. I wanted to screenshot it bad but it was in incognito. Weirdly, bing also does this on incognito, they apply different styles at least on mobile. It might be an A/B test but I have my doubts.
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[ 2.6 ms ] story [ 22.2 ms ] thread2. insert a bunch of extra stuff (ads, sidebar, wikipedia result, results for maps/youtube/etc., top stories, people also ask, images, discover, ...)
3. remove URLs (replace with tracking links)
4. deliver to user
How did the fact that it was incognito window prevent you from taking a screenshot?