Back in the 90s, it was common to see t-shirts and other apparel festooned with nonsensical strings of English letters in China, an attempt to be “cool” by appropriating the design of lettered Western clothing without any of the content.
Humorously enough, this has now come full circle, with Americans donning items carrying nonsensical brand names and made in China.
It was interesting to me that these brands are actually registered trademarks; I always assumed they were just invented by Amazon sellers on the fly.
I guess they serve the same purpose as a vcs commit ID - something to paste into a search engine to buy more of the same. Getting back to the true purpose of brands, not a marketing thing!
3 comments
[ 2.8 ms ] story [ 14.8 ms ] threadHumorously enough, this has now come full circle, with Americans donning items carrying nonsensical brand names and made in China.
It was interesting to me that these brands are actually registered trademarks; I always assumed they were just invented by Amazon sellers on the fly.
I don't think this applies to many brands anymore, and this trend was probably gaining traction well before Amazon came into the limelight.