Google's .New Shortcuts Are Now for Everyone (wired.com)

No, they're for Spotify, eBay and GitHub – needlessly giving these market leaders another advantage over their competitors.

That’s the new aol... also, how does music === Spotify?

Let's hope that it will fail miserably as for a lot of shitty products created by Google in an attempt to take over the internet...

I remember in the 90's, there was a "craze" about calling "0900-PIZZA" or "0900-TAXI" or something (in The Netherlands, 0900 == commercial number). But, those suffixes where paid for by certain companies. So if you called for Pizza, it would be Pizza from a certain chain but not the other. This failed big time, as people have preferences.

I don't use Spotify, but Apple Music. So playlist.new will be useless to me, and to more than 50% of others.

Instead Google should have made "portals" of these domains. Go to playlist.new. Choose your music service and authenticate. Next time you go to playlist.new, it will create a new playlist on that service.

With the way it's set up now, exactly no-one will be using this.

This looks interesting indeed. I can't wait for more websites and services to adapt and register their own .new domains.