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Ask HN: What would you do with the domain Blackbook.com

1 points by togasystems ↗ HN
I was recently asked what I would do with the domain blackbook.com . The site is currently stagnate and the owner was looking on ways to monetize it. First thoughts that came to mind was slam adwords on it. Then maybe put a blackbook vehicle estimator? What would you do?

11 comments

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christophe971
What we would do with the domain or the site ?
togasystems
The domain. The site is pretty much a right off, but the name itself is synonymous with Automobile Valuation.
getonit
3 people, myself included, found the name synonymous with a list of girlfriends. I know the car-price meaning, but it's not what I think of first. Now there's a market indicator :)
_pius
Interesting ... I only associate Blue Book with Automobiles. Black book strikes me as a list of potential flames.
togasystems
After speaking with some colleagues and seeing the replies here, I guess my presumption is wrong.
[deleted]
(comment deleted)
slater
A contact manager
togasystems
Something along the lines of a guy's blackbook with his ex-girlfriend numbers in it? You could make it the Internet version with links to their Facebook page, email , etc...
methodin
Make it a list of potential dates (little black book). Allow people to sell to other people as leads and an introduction. Kind of evil... but there are enough twisted people out there. And certainly most of them are lonely.
Max_Stone
Duh, the name has historical name value up the yin yang, and the site gets all sorts of traffic -- especially overseas! A failure to capitalize on this, by re-introducing the name within the industry that it garnered it's success would be a monumental waste of an asset. My suggestion, build an asset behind the name (for Sh*ts sake!).