Ask HN: Non-Cliche Quotes That Really Hit Home
"When I see a new web startup trying to increase click-thru ad-rates by 10%, it breaks my heart a little. It's not that what they're doing is wrong. But I just can't help but feel like I'm seeing incredible entrepreneurial talent wasted on something that fundamentally doesn't matter much." (by Nathaniel Whittemore)
Felt this was a perfect quote for me to hear as we work on our lead generation startup. Sometimes we just get waaay too caught up in the metrics rather than focusing more on creating more impact.
I'd love to hear of any non generic quotes that made a difference for you
7 comments
[ 2.9 ms ] story [ 18.2 ms ] thread"Plans are nothing; planning is everything." – Dwight D. Eisenhower.
Wow! I agree 100%. Now, click-thru ad-rates are important, but the impact on your clients, customers, and how they perceive you & your business is also super-duper important too. I like to say: "what produces me to use this product, or download this app, or use this "service", and what I find, is that I'm always looking for: who built the app, who runs this company, and what impression I get from the web-copy/content. The cloak and dagger approach does not work, especially if you're trying to get "respectful" clients; clients that actually pay for the service you render or who respect what you do as a company.
People forgot that we are human, and when you make someone feel that humans run a company - your impact will be huge, and you will notice this with customer satisfaction, and retention.
Take the social approach.. Be open, show who runs the company, have a blog, communicate with your customers, show them that you're real and have fun. Some companies that do this: dropbox, google, tendeapp, Ycombinator, Fogcreek, etc. etc.. the list goes on, and how many people use their service, or even pay?