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Hey, I'm the founder of JustAuthenticateMe. Happy to answer any questions about the service, email based authentication vs passwords, tech stack, etc.
https://www.okta.com/

How does this compare to Okta? Why would I chose your solution over them?

Assuming you (or generic potential customer) are on board with magic link based authn and its benefits, you're right that specifically Okta's early access passwordless authentication[1] offering is a direct competitor. Some reason's you might pick JustAuthenticateMe include:

- Okta is a complex product that handles much more than your use case requires. Setting up a single purpose tool like JustAuthenticateMe will be more straightforward than finding the correct combination of Okta settings.

- JustAuthenticateMe has friendlier pricing that aligns closer with the value you get. Okta charges for monthly active users, while JustAuthenticateme charges for successful logins per month.

- JustAuthenticateMe doesn't keep a database of your users that your app needs to keep in sync with.

- JustAuthenticateMe's web js library is over 10x smaller.

Would love to hear if you think any of those are strong enough reasons to choose a smaller product in certain cases.

Edit: Clarified pricing.

[1] https://help.okta.com/en/prod/Content/Topics/Security/mfa-fa...

I think if I'm going to out source auth, I'd rather have a comprehensive solution from a major player, the security here is more important than most other places in software.

Relative JS size comparison doesn't matter directly, it's more about the time to first draw, which has many more factors to add on top of just total asset bytes.

Integration with the new apple login is much more of a priority than passwordless login. Hardware keys would be the next method for passwordless, with many other more compelling reasons to boot.