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Click-thru / Conversion Rates?

2 points by pumper ↗ HN
We have just launched a site for a free download for a small biz app. I was wondering if anyone has some data in regards to what are good click thru or conversion rates.

To be a little clearer, the home page is currently the landing page, the user click a "download here" button to bring them to the registration page and then they click the "download now" button which bring up the start download page. If we have a 100 users hit the landing page we're seeing somewhere around 30% actuall download the app. Anyone got any comparison data they would be willing to share?

thanks ian

3 comments

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run4yourlives
30% is pretty amazing. I'm no expert, but if you google "click through rates" you get some good articles on the first page.

I think you're defiantly hitting your audience. You should try to get info on who's installing the app, and using it one week later, etc etc. if you can.

pumper
We're not actually getting 30% CTR in the google sense which is of 100 impressions of your ad, 30 clicked on it. That CTR is of the order of 1%. But of the 1% that reach our site 30% go on to download.
JeffL
That's about what I've been getting recently for my game. About 40% of the clicks from the ads result in downloads of the game, then about one out of 20 of the downloader's actually end up paying for a subscription. It seems getting people to click on ads and getting people to download (especially when it's a small download) are the relatively easy parts. Getting them to create an account once they've downloaded and getting them to pay once they've tried it are much harder.