Ask HN: How do you make a site for a new service look “established”?

I'm making a website for legal resources for people being evicted due to COVID-19.

Right now, the Wordpress theme is okay but it looks sparse -- like anyone could have spun it up in a weekend. (Which is actually what happened, but that's okay because it's backed by real pro-bono lawyers.)

Are there any resources that show how to "beef" it up, or indicate what kind of content makes it look more trustworthy?

3 comments

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mimixco 6y ago ↗

Make some custom graphics using Canva and stock photos. Put words in them in big fonts and use a variety throughout.

eaenki 6y ago ↗

I would suggest using webflow instead of Wordpress for a variety of reasons. I can help w making it look pretty cool too if you want, for free. In that case hmu francesco@whitepinefinance.com

brryant 6y ago ↗

Webflow has a landing page with a lot of free templates and resources to help SMBs: https://webflow.com/covid-business-resources