Interest in these topics is peaking
1) Loungewear Because of COVID-19, people are self-isolating at home and they are looking forward to donning their finest loungewear for another Netflix binge-watch session on the sofa. Loungewear had an increment of over 90% in search interest in the last days and it's steadily growing.
2) Prepping Prepping often refers to the act of preparing yourself for life during and after an apocalyptic event. It has always been part of the survival niche, but now it's getting more and more attention even from non-believers because of the coronavirus emergency.
3) Composting ️ People are all about composting now. Why? More and more cities are shutting down drop-off services because of the urgent steps required to bend the curve on coronavirus transmissions, like social distancing.
With more people at home, there's also a growing interest in gardening, which is obviously related to composting.
4) Barbell weight set ️ With more and more people at home, gym equipment is getting a ton of interest. Barbell weight set registered a +22% increment this month! Also look keywords like weight plates, resistance bands, dumbells, home gym, no equipment workout, tonal, p90x, peloton. Aside from this, solitary fitness activities are also trending upward. For example, look at "hiking".
5) Calming care In the pet category, I would get in the game of selling everything anxiety related. For example, the demand for "dog calming care" has been growing steadily over the last 5 years. It could be related to separation anxiety, but also from fireworks anxiety.
You heard about these trends here first! =)
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[ 2.9 ms ] story [ 58.9 ms ] thread6) Online will: Keywords like "how to make a will online" are getting demand, as online will in general. With COVID-19, people are eager to put their things in order, just in case.
7) iRacing Setups: People are at home, and they want to play.
8) CVC Words: Schools are closed, kids are at home. That means that parents are probably home-schooling them now. Interest in everything related to home-schooling is getting traction.
9) Dalgona Coffee: Dalgona coffee is the trend in coffee right now. I don't personally know what the hype is about, but it's a whipped drink made with coffee, sugar and chilled milk.
10) Canned wine: Ok, last one - this one is in the food & nutrition space: canned wine. Being an Italian, I'd never sell such a thing, but hey, demand has been growing a lot.
Hope these are interesting! Again, we have more of them at https://treendly.com
About 10 years ago I had a period when I read some prepping literature, mainly fiction. Now that we live in a pandemic I'm amazed how far off the mark all the prepping novels were. Generally the premise of such a novel is some type of apocalypse. The bad thing strikes, humanity just takes it in the chin, and the valiant preppers have a field day saving themselves, and in some cases taking care of their communities. Reality turned out so different. If anything, my curiosity in the prepping literature went negative.
Currently most are taking it on the chin and just dying.
Which 80+ are prep'ed? So food, ability to online shop, Netflix, video conferencing, medicines, hobbies.
Most have none, so are going outside and dying.
The novels are just not true for your demographic this time.
Have you checked with other trend services to find any interesting discrepancies that could inform how your product differentiates?
For example, if our tech founds on a forum that "adult coloring books" are trendy right now, it will double-check by checking Amazon and Walmart, too.
Then obviously, it checks Google Trends, too.
We don't stop there. We have a 4-stages process: source > analyze > enrich > forecast