Actually, I think that's the point. It's overwhelming how much you can do with it (ie: overwhelmingly awesome), but should you be looking for a specific keyword it's not super difficult to scan the list with your eyes.
Fair point. I could have gotten carried away with it. The idea is more conceptual than finding that specific answer to your specific question, but it could probably work just as well as a shorter list.
I think the problem is not that the list is too long as much as that it jumps across categories, making it look like you were stretching to make it as long as it is. Some point out cool stuff you can do with Highrise, some are actual FAQ type questions on platforms and whatnot, and some are just hypothetical use cases.
If you cut some of the latter and reform the rest into more general questions I think it could be really effective. (e.g. "Can I see a list of all the CEOs I know in San Francisco?", "Can I see a list of everyone I know in the 312 area code?" >> "Can I view groups of clients by contact info?" "Can I view lists of contacts with stacked filters")
[edit:] Alternatively, you could make the list predominantly use cases.
A classic copywriting trick for a long list of bullet points like this one is to make every other one bold. This greatly increases readability and conversions.
On the positive side, adding a yes to the bottom of the list as well as the top was a key refinement. I felt that was missing when I viewed the photo of the original and was pleasantly surprised when I scrolled down to see it added in your version.
Exactly!
I rushed to the bottom of the page to see if the Yes was there or not? Since after 10-11 items this becomes a game and the next instinct is to start from bottom.
Also if someone actually read from the top all the way to the bottom, then the second YES is the gratification.
What's the difference between that and a big long list of features you've deemed important with ticks next to them, juxtaposed against random competitors without those ticks?
Can I add that this copywriting strategy is also extremely SEOactive? If you want to write a page like that, link each scenario to a short landing page.
Can you clarify? Do you mean Fried's page as-is is already 'SEOactive' meaning good? Or that every bullet needs links to another page (which would seem to derail the original effect)?
Don't know how I feel about this. It's definitely attention grabbing, but then again I didn't extract any real information from this page. It's simply too long, and who likes reading a bunch of questions?
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Still, sometime even if it's an obvious question, it's a good way to start a conversation. I.e. Can I have some X? -> Of course, the answer is Yes, but still, it's a polite way.. way better than "Give me X".
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[ 7.4 ms ] story [ 351 ms ] threadIf you cut some of the latter and reform the rest into more general questions I think it could be really effective. (e.g. "Can I see a list of all the CEOs I know in San Francisco?", "Can I see a list of everyone I know in the 312 area code?" >> "Can I view groups of clients by contact info?" "Can I view lists of contacts with stacked filters")
[edit:] Alternatively, you could make the list predominantly use cases.
Doesn't it look like a definition list then though.
* changing the "Yes" to "Yes you can:"
* turning all the "Can I"'s to bullet points
* removing the question marks.
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