MIT's Media Lab's new logo has 40,000 permutations [video] (fastcodesign.com)

For another good example of a kinectic logo that works, check out this:

http://www.fastcodesign.com/1662367/wolf-olins-creates-a-mov...

and this: http://www.fastcodesign.com/1662139/pentagrams-luke-hayman-o...