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Hard to believe that the video is real. Some of the other findings are pretty interesting though.
You can take a look at Dan Ariely's fascinating talk about the topic from DLD http://www.dld-conference.com/videos/video/predictably-irrat...
Austrian economics states that preference drives economic decisions, is behavioral economics supposed to be an offshoot? Is behavior not a resultant of our preference for a desired outcome?
I'm nearly certain that the vast, vast majority of living economists would agree that preferences drive economic decisions.
In that case, what would they say drives economic decisions?