Ask HN: Does UX for internal tools need a re-brand?

It is to get investment in UX for internal tools, even where orgs will invest for consumer facing apps/tools/products. I've been watching Matthew Bird's excellent videos on Industrial Design, and the video on Efficiency [0] sparked this question.

What if UX was called Efficiency Design or something similar?

0. https://www.youtube.com/watch?v=z8MhAm-FwX4