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One of my co-founders once said, "My biggest fear is that we're barely successful enough not to quick/change course." It's REALLY hard to change course when you have (some) happy users.
Thanks so much for re-posting this Tony. This was a really hard decision but once we made it, there's no turning back. I hope everyone can benefit from our logic and thoughts behind our pivot, and the 10 questions listed in the post.

Happy to discuss more here too!

One big benefit of the pivot is now your addressable customer base may have just significantly expanded. Looking forward to seeing if this becomes another Socialmedian.
Agree Louis. It constantly frustrated us with fab.com that we were building really cool product that most of our friends would never use. Hopefully that will change with the new focus!
good as the change delites user.. rock FAB.. visited the site, brilliant-jason