Because many of care about programming, and programming languages, and find Rust to be an interesting language. And because Rust isn't yet in the "old fogey" language category - it's still new enough that there are interesting aspects of it to explore that (for most of us) haven't already been explored a dozen times.
Good-natured brigading. People who have put time into Rust have made a career bet that will only pay off once they can get a job somewhere using it. Others aren't programmers, but like the "better" and "safer" story that goes along with Rust, which allows for the signal of virtue when they evangelize.
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[ 2.7 ms ] story [ 22.7 ms ] threadDoesn't seem specific to Rust, I noticed a similar dynamic around other topics over time.