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Nice read, thanks! Was planning on giving Magento a try.

Really wonder what's going to happen to the Magento platform? Do you think Adobe's going to merge it with the product suite at some point?

I think that's what Adobe will do yeah in, say 4-5 years from now.

Already, they're actively pushing customers to their Cloud solution which is a big step away from a self-hosted environment.

Really very good and very helpful website
Thanks. Is there anything you'd add to the article?

I've got on my ToDo-list to extend the article with a section about structured data (Schema, Open Graph, Twitter Cards) but I'm open to suggestions!