How to Get PayPal To Freeze Your Account in Four Easy Steps

24 points by jamievayable ↗ HN
As first-time entrpreneurs, we have of course hit many bumps and snags along our path to launch. But none have been more painful, irrational or bloody our perpetually-losing battle with PayPal. I have written the following to help other startup founders using PayPal fail faster.

How to get PayPal to Freeze your account in four easy steps.

1. Be a bootstrapping startup. With no funding, transactions or big names behind us, we set up our PayPal merchant account like any innocent first-time founders would: by following procedure. We provided our Employer Identification Number, a summary of our business, a summary of how we would be using PayPal for our transactions, and all the other good details you’d a payment service to require. All good? It seemed so, but then we got greedy. We wanted to use PayPal Pro to streamline our transactions.

2. Apply for Payments Pro. We first get a phone call from a representative at PayPal informing us that Vayable is conducting illegal activity by running a business without a Travel Seller’s license from the State of California. Without this license number, they tell us, we cannot use PayPal’s service. This is the first we’ve heard of needing to acquire a Travel Seller’s license, as we’re not actually selling travel, but I go ahead and look into it. Turns out, the State will not issue us a Travel Seller’s license even if we wanted one: they’re reserved for sellers of transportation, like airlines and bus companies. We do not do this. We are a community marketplace for individuals to buy and sell unique experiences from one another. Think Etsy or Airbnb for EventBrite for unique travel experiences-- Or whatever marketplace startup du jour you want to throw before “unique experiences.” (Note: Etsy, Airbnb and Eventbrite all use PayPal).

I call PayPal back and tell them that we in no way fall under the state’s definition of a Seller of Travel and therefore not only don’t need the license, but wouldn’t qualify for it. “Then we’re going to have to decline your application for Payments Pro” I am told by three different representatives. (I’m always a believer in calling back to talk to someone else if the first person doesn’t give you the answer you want). In this case, no one was giving us the answer we wanted. Time to pivot.

3. Comply with PayPal’s requests. After failing to qualify to use Payments Pro, we decide to go with another one of their merchant products: Express Checkout, a free and streamlined merchant service PayPal released last fall that does not require a lengthy application process. While building it into our site, we receive a notification from PayPal that our merchant account is going under review (note: we have yet to test a single transaction yet). They are concerned that we are are not a real business, they say, and ask us to submit our Articles of Incorporation as well as our EIN number (which I had already submitted several times) in the enrollment process) as well as a statement of how we intend to use PayPal for our transactions. Of course, we comply. Within an hour of receiving the email from them, I have uploaded these documents to the Resolution Center, as requested, and wait. And wait. And wait. After several days of hearing nothing back, I call PayPal. I talk to a guy in their customer support department who informs me that the account is fine, but they just need to verify that the business name is actually Vayable. This sounds odd to me. So again, I provide them with the material and am assured by customer support that the account will be restored to good standing as soon as they look over the paperwork I’ve provided. Ten days later, our account status has not changed and I still cannot get any more information from PayPal customer support.

4. Stay Loyal. With no new information, we decide to charge ahead and implement PayPal into the site. After all, we need transaction on the site and PayPal is the most widely recommended and seemingly accommodating platform. After a painful...

5 comments

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Your site looks pretty sketchy. Try to make it look more trustworthy, then re-apply for Payments Pro in 2-3 months. They might reconsider.
Your solution here is obvious. Several times per week it seems there's a thread here lamenting paypals policy's. My advice to you would be to start a competitor to paypal. (yes they're owned by eBay, but remember that there's potential antitrust issues if they harass you too much or refuse to allow you to integrate your payments widget into the listings.) You certainly aren't alone in your struggle, and were I in your position, that's what I'd do. Just my $0.02.
Aren't there already many competitors to Paypal? They're not as well-known, but I don't think starting another web payment service is a very good business plan. For example, I know Netteller has been struggling pretty much.

I agree that Paypal needs a bigger competitor though. They're really making a mess of it.

> tens of millions of dollars of revenue we project

Paypal's revenues are well over $3 billion/year and growing. They are also known around these parts as a fraud detection company with a payment processing component. Respectfully, I would first suggest you be happy that those millions are still just projected and not sitting in limbo in a frozen PayPal account.

Next, check out some other payment processing options. Here is a great place to start: http://www.gabrielweinberg.com/startupswiki/Ask_YC_Archive#t...

I can't say I really blame them, you're in a high-risk business which tends to have lots of credit card chargebacks and you can't guarantee delivery of service. If you went the merchant bank/credit card processor route you'd probably have to put down a substantial deposit.

If you're operating a high-risk business you can't really expect PayPal or a merchant bank to absorb that risk on your behalf unless you're willing to pay for it.

PayPal's policies do forbid the kind of marketplace aggregation you're doing (Unless you're using their Adaptive Payment split payment mechanism which is designed for this sort of situation; but from your description I assume you're not)