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Tools need to be evaluated against your long term goals. It won't be easy to migrate and will likely face lock-in later. Consider the following before picking the right tool for your business.

Make sure the tools you choose give you the option to scale or remain cost-effective at scale. Some free tools can easily cost more in the long run.

If you are not sure, you might be pleasantly surprised by how well a spreadsheet works for now. This will give you a chance to delay the decision until you have more information.

Solid advice. Many of the tools listed that are "free" simply have a free tier. The free option could very be the wrong option, and it may make more sense to pay a little bit to start off with the right tools.