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Really pretty website, but it's really difficult to actually read with constantly changing typography, layouts, alignment / justification
Woah, you're right! I was wondering why I was having a hard time reading it... Unfortunately, Firefox's reading mode makes a mess of the page layout.
If there is a will there is a way, otherwise you have excuses and articles like this one.
"Let me send you a PDF copy so you can read this material when it's convenient for you." Interesting approach to collecting email addresses. I wonder how well that converts? After all, Ctrl+S, Ctrl+P, bookmarks and various "read-it-later" services exist.
Traditional Hubspot marketing trap. Spam you later, guaranteed.