Live demo of Asana, a new product from Facebook co-founder Dustin Moskovitz (asana.com)

The actual product demo begins at the 11:20 mark.

Might have to wait a bit for the clip to load as Vimeo doesn't allow you to play from an arbitrary point of the video.

Do you also think launching their "collaborative task and project management software" for free initially is a clever marketing move?

I think it has potential, if the software is good, to put pressure on many other project management tools out there.

However, one could argue that paying a few bucks every month is not an issue at all for most companies and they will instead go with popular products from 37 signals and others. After all managers want the "cool" product. And 37s is great in selling the cool things.

They spent a year writing a web framework and a few months writing a little project management app in it. The product looks pretty lame right now.

Hopefully they learned their lesson and they'll do a public release and start iterating.

The explanation they provide about the data model and approach to the solution seems well thought out. However, despite their emphasis on simplicity I couldn't help but think it seemed thoroughly complicated when the demo finally started.

What I would like to see is XMPP integration.

fuck, it's a social feed-reader for work stuff. I hate work, but this looks good.

Looks like Wave :)

anyone tried podio.com? That is pretty well done already with it's own appstore etc