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Ask HN: Duckduckgo Is Advertising?

9 points by rubidium ↗ HN
Saw a large billboard in Indiana advertising for DuckDuckGo search engine. Maybe somebody here can help me understand their business model and where the budget comes from?

9 comments

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badRNG
Ad revenue. Go do a DDG search. You'll notice off to the side there is an ad conspicuously tagged as such. Click that, and DDG makes a little bit of money. From what I understand, their ads are only related to the content of the current search.
Nextgrid
Saw that as well in London. Don't mind it too much to be honest.
s1t5
Even if they are advertising, I would question the profitability of buying billboard space in Indiana for a privacy focused search company.
dmbqdmba
Underserved market. Cheap billboard. Sounds like a cheap experiment and shot at wining customers.
ttonkytonk
They're advertising (underwriting?) on NPR because I just heard it this morning.