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Great site and I immediately sent it to a bunch of friends. It's be great if the site had some embedded mechanisms to share (Tweet, Email, 'Like') it so, you know, it was easier for more people to see it.

This is brilliant. Good luck, chas.

He deserves to be single forever for using Flash for this site... maybe. But seriously why Flash?
Because it's easy to make good-looking things in Flash. Yes, I know that Flash is bad. But you asked the question and that's the answer.
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it's a wix site - simple, online sites using flash. The guy is smart - he's using a simple tool that gets the job done, not spending his time writing a custom CMS.

That's a skill that I need to get better at: pick the tool that gets the job done _and_ takes the least amount of time. Then go do other things.

Awesome. Like a bird of paradise, your dance has to be unique. Online dating isn't.
He should add a deal so that whoever introduces the person who introduces him to his wife to the hookchasup site gets a small reward as well. So if I tell my friend about hookchasup and my friend then precedes to introduce him to his wife, I would get a small reward as well. This has been demonstrated successful by the MIT balloon experiment team (http://techcrunch.com/2009/12/05/how-to-find-those-red-ballo...)
or go further and implement the MLM model, his hookup could grow another Amway!
About.me for dating + reward = profit. In all seriousness, I could see this becoming a model that, if done right, could be quite profitable for people looking for something to start.
That's a sweet idea, but there's a tipping point where the value of being the Nth+1 person on the service doesn't increase your chances of being noticed.

Now, make it a consulting service where people pay you $1000 $5,000 for website / online-marketing / PR services to help land a date? Add in scarcity? That's a cool idea.