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I think that currently you have a blog, not a startup business. :)

That's not to say that a blog can't be a business, but it seems like you have a lot of work yet to do to form some sort of product offering (which could be content) and a business model.

The content will definitely be the product. In this case, the content relies on a second (and third and fourth) start-up, so you're right, the work I need to do involves starting another business, which will provide content for the first. Ironically, I have yet to formulate an exact business model for the first start-up, rather my thoughts have been on future projects. In a weird way, its likely some projects will outshine and be bigger (at least economically) than the original start-up.