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sales pitch != hacker news.

edit: Actually this is spam, link goes to a "blog" and it's got a affiliate link to the App Store on it.

At first I thought the blog adds some value, as submitting the App Store directly doesn't give as much information... But actually their links all go to themselves. The Popcap homepage has a popup and banner about the sale and donation, so that would suffice for a submission I think.

I would say this is HN suitable though, it's interesting to see a game developer giving all proceeds to a worthy cause and slash the price too.

Calm down buddy.

This is my site and yes there is an affiliate link there. I've already donated more money to the Red Cross than I'll ever get from this post.

This way more people see it, more people benefit from it so i don't particularly care if you think this is spam. sorry.

I don't know if this will come across as immoral, but you can actually benefit from helping out people that are negatively affected by disasters.

By creating or driving discount-rated sales of products/games and donating ALL proceeds to a charity to support the victims, you get catalytic traction of your deliverable.

At a later stage (not related to the timeline of the disaster, but obviously a significant period later), you leverage the highly successful revenue model of in-game micro-payments by releasing premium features or levels, what-have-you to the now substantial user-base that you have.

The only caveat is that a disaster trending in the news is a prerequisite - although, objectively, you are helping the support cause.