Thank HN: My startup was born here and is now 10 years old

937 points by paraschopra ↗ HN
Hello HN,

I'm Paras Chopra, founder of VWO. We're an A/B testing platform that was born here as a Show HN in 2009.

As a 22 year old fresh out of college, I had launched an early prototype of a marketing platform in 2009 here, got initial users from HN (including patio11) who gave their feedback that my product was trying to do too many things. Their inputs are what that led me to focusing on one thing (A/B testing) and that's how I built and launched "Visual Website Optimizer"(now called VWO). Here's that Show HN thread from 2009: https://news.ycombinator.com/item?id=876141

I can't thank this community enough - without Hacker News, VWO wouldn't have existed. Today, we're a team of 250+ people and seen that initial "Show HN" grow into a $20mn+ bootstrapped business (no VC funding). If anyone's interested in reading more, I've blogged this journey (from launch to now) on our website: https://vwo.com/blog/vwo-evolution-10-years/

For any early stage entrepreneurs / indie hackers reading this, I'm sharing my story to let you know that you don't need connections, funding or breakthroughs to build a successful business. All you need is a hunger to make it happen and a community (like this one) to give you honest feedback for iterating on your product. If you are what Paul Graham calls as relentless resourceful, you will build a successful business.

So, thank you HN! Thanks @patio11 for your feedback and initial shoutouts in 2009. And thanks Paul. Beyond YC funding, you've impacted lives of many other folks (like me) through your essays and by making Hn happen.

PS: I don't know if this post will get any attention on HN today, but I felt like I had to do this :)

133 comments

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Congratulations, Paras! I was one of the very early customers and am so glad you came this far.
Thank you for giving us revenue in those early days. As a bootstrapped company, that was the only source of funding that helped us sustain and grow.
Congratulations Paras. Good to see your post. I live down the road from NSP. I find it remarkable that you built a deep tech company in that part of the world.
This is the sort of post I come to HN for. Fantastic work, and congratulations on your success.
Great being here on your original post and this one. Time does fly. Congrats!
Congratulations on the milestone, and thanks for sharing your story in the blog post. It's great to see a product's evolution over a decade.

I want to highlight that it's not as clear-cut as this: "If you are what Paul Graham calls as relentless resourceful, you will build a successful business."

I know there are people reading who consider themselves relentless and resourceful, yet are not successful after perhaps a decade or more of trying. The mental health impact of long-term failure can be crushing (I've been there).

They should understand that there is an element of luck involved, and if they didn't make it to $20MM straight from college, that doesn't mean they're worthless or can't make it anymore. The experiences of dead-ends and failures can be channeled into something that will set them apart, but it takes honesty. Luck is not a one-way thing: you need to be in a position to take advantage of the luck that comes your way, and mentally ready to jump on it.

Absolutely! The OP certainly deserves much due respect, especially for taking the time to share and document his business efforts.

However there are tons of people who likely "made the right moves" but were simply not as lucky or lacked resources to make success happen. If anything, this recent pandemic should shed light on how certain events are beyond any one individual's control.

You're not necessarily wrong, but you have to be careful with this kind of thinking as it can easily be interpreted as fatalism.

The reality is that yes, luck plays a role, but success isn't a coin-flip. It's more like poker, where luck dominates individual hands, but good decisions dominate the long-game.

Thank you.

I didn't mean it that way. Luck plays a huge role in success. But a back story will help explain why I said what I said.

Even in 2009, VWO wasn't my first attempt at a startup. Eve since I read Founders at Work in high school, I was inspired to do a startup of my own. So when I entered college in 2004, I immediately went about trying to do startups. Over the four years, I did 3 different startups (Kroomsa, MyJugaad.in, Precimark) and all of them failed. Then I launched Wingify (precursor to VWO) and that also didn't fly. Finally, my fifth attempt was VWO which led to this.

So, from my own experience, it seems luck is a function of how many shots you take and how much you learn from those failures.

I absolutely believe that the asymptotic result of being relentlessly resourceful is success (of some reasonable degree).

Congratulations! And thank you for posting this. These kind of stories are inspiring and feed motivation.
Congratulations Paras!! Wish you continued success. It would be awesome to hear from you what specific things and people helped you to be successful in HN.
Congrats Paras! 10 years is no small feat. Thanks for sharing, and hope to see this again in another decade!
Cool. I have seen VWO before while looking for a tool, more than once. This history is one more proof that big things can start small.
Congrats paras. I've been a big fan of your original work but I was rather disappointed to see your recent work like https://pushcrew.com which is everything that is wrong with the internet today.

So many Indian sites are using your technology to make web browsing a nightmare for visitors and spam unsuspecting readers with web notifications.

I hate such popups and modals created by pushcrew like the fact it forces users to optin to these notifications on articles. It was not what the web notification api was designed for.

Username inspired from Nawazuddin Siddiqui? I am also a fan of Paras. The way he started a profitable bootstrap startup is mind blowing. Been learning from his journey a lot.
I am using nextdns with several block lists, both pushcrew and vwo are blocked for me.
Not surprising given the product... Almost all analytical tracking/telemertry will be blocked, Google Analytics etc.
I understand why push notifications could be annoying, but the intent was to see if they could replace emails with bite-sized ephemeral information. Guess that's not happening.

There are many clones of PushCrew now and I suspect you may be seeing those. We're evolving the product towards being a thoughtful part of website experience. I hate unsuspecting popups too.

Congrats! Would love to hear more about how you acquired your earliest customers and what growth channels have worked best for you.
Congratulations and thank you for sharing your story. For someone starting to get into the entrepreneur world your story is inspiring. Wish you all the best for future.
I think it's awesome that HackerNews exists. Sadly, every other platform on the internet seems to criticize and discourage new products (except product hunt).
I spent >1 year building a new dating app. Somebody posted a dating app idea on reddit that closely matches what I built. I messaged the author asking for feedback on my design. They didn't reply and even downvoted my comment on their thread.

https://www.reddit.com/r/dating/comments/exzcsm/dating_app_i...

There are all kinds of people in the world. I'm glad HN exists.

HN mods: Thanks for your hard work.

HN commenters: Thanks for being kind.

Not too derail this thread too much but I like the idea for your app, I made something similar for platonic friendships a while back and still am a big believer in the idea! How much traction have you gotten with your app?
Cool. Can you share a link?

I haven't launched my app anywhere yet. I struggled with devops tooling, started to get burned out, and now lockdown.

Hey Paras, This is very encouraging and exciting. Congratulations. Would you please share with us your user acquisition journey and also how you determined pricing and the various pricing tiers.

Any other stories in your journey would be appreciated e.g Growing your team, sales and marketing

* Edit - Added more areas I would need your input from

Congratulations! It's a big milestone and growing a company to 250+ people is no small feat. That you did this without major institutional funding is awesome!

And thanks for writing up your story. I bet there's another 22-year old kid lurking in here somewhere and getting inspired to start something.

Congrats Paras, it's great seeing far VWO has come!
Thanks Kalid. I remember exchanging messages with you.

Also, love BetterExplained.com - without it, I would have never developed an intuition of exponential and logarithm functions. You do a great job at that.

Appreciate it Paras! I remember our exchanges fondly as well :).
Congratulations. Your journey is inspiring!
Congratulations on the feat attained despite taking a decade. It still shows one should not relent as success is within, above all, HN community is a very supportive one, in which the OP can benefit from the diverse wealth of knowledge in here, be it criticism or good feedback
Congrats, Paras. I've been a huge fan of VWO and fairly recently built somewhat of a competitor - evolv.ai. I've referenced your sales assets, training videos, and I have sent people your direction when they weren't a fit for our offering.
Thank you! We're also inspired by evolv.ai's unique take on website optimization.
Congratulations! Such an inspirational success story. I still remember that icon set from your 2009 UI screenshot :)
I'm giddy with happiness that you remember the 2009 screenshot :)
Congrats. Really inspiring. I would like to know how many old SHOW HN posts turned out to be that successful.