Okay, let's say I buy the argument that there is a lot of money to be made becoming the premier "real-time" intermediary between consumers and long-tail small businesses.
I'm not entirely clear on why Groupon is uniquely positioned to become this intermediary. It seems like there are a lot of other national companies already doing business with this long tail (e.g., eBay, Yelp -- not to mention MasterCard, Amex, the big telcos, etc.)
What am I missing? What about Groupon's relationship with these vendors gives it a leg up?
I don't think it's its relationship with vendors so much as its relationship with consumers. People are flocking to Groupon looking for places to spend their money.
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[ 3.5 ms ] story [ 16.6 ms ] threadI'm not entirely clear on why Groupon is uniquely positioned to become this intermediary. It seems like there are a lot of other national companies already doing business with this long tail (e.g., eBay, Yelp -- not to mention MasterCard, Amex, the big telcos, etc.)
What am I missing? What about Groupon's relationship with these vendors gives it a leg up?