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What do you mean by procedural? What are the advantages of procedural generation in this context?
Instead of editing templates with your content like most of the editing tools available out there, we have built an algorithm that generates truly unique banners for your brand.

The main advantages are: speed, you don't need to fill templates. Uniqueness, As it's not based on a static template, banners won't look the same.No design skills required as opposed to banner maker platform like Canva.

Is the generation instant? Behind the scene to generate its banners? I'm curious
It takes between 400 to 500ms to generate a banner