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Calculating a rough estimate about how much you are losing because of your website bad performance score.
Interesting proposition. A couple thoughts:

1) Providing the scope in a black box makes this feel far more like a blatant sales pitch, with little inherent value.

2) I'd recommend providing an example target (i.e I ended up just using amazon.com) so folks can have an easy way to give this a shot

Thank you so much. Really appreciated your feedback. I will definitely look into them.

Could you please elaborate more on "providing scope in black box"?

Whoops - scope -> score.

Right now the site provides no insight on how the calculation was made, or even what the components of the calculation are. The end result is that it really provides no value to a visitor unless they want to take a gamble and pay for vague "conversion optimization" services.

What goes into the "site score"? How do you get from "site score" to conversion percentage?

"Your site score for desktop devices is 61. Your conversion rate is 1.4%. Out of 10.000$, you are losing 8600$."

If I'm converting 14 out of a 1000,shouldn't I be converting 140 out of 10000? so losing $8860?