The only thing they make which I have bought in the last decade is Lipton tea, and I only bought that at a gas station because I didn't want an energy drink.
Given the levels of hubbub I’m seeing about Unilever getting off Facebook/Twitter for the year, this is striking me as an absolutely brilliant PR and marketing coup.
Before today I didn’t know they were even a thing. Now I do. This is better than free advertising: they are getting headlines for NOT spending money.
I know you can’t exactly plan this sort of thing, but Unilever’s marketing department earned their pay this week.
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[ 2.6 ms ] story [ 18.8 ms ] threadApparently they make lots of soap.
Before today I didn’t know they were even a thing. Now I do. This is better than free advertising: they are getting headlines for NOT spending money.
I know you can’t exactly plan this sort of thing, but Unilever’s marketing department earned their pay this week.