This isn't the first time Burger Kings marketing team has turned a weakness of a machine learning system into a campaign.
In 2017 they ran a TV ad designed to trigger Google Homes. [1]
They used a well-timed Wikipedia edit to get them to say exactly what they wanted them to say!
IIRC Google fixed this pretty quickly using voice heuristics.
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[ 3.8 ms ] story [ 17.7 ms ] threadIn 2017 they ran a TV ad designed to trigger Google Homes. [1] They used a well-timed Wikipedia edit to get them to say exactly what they wanted them to say!
IIRC Google fixed this pretty quickly using voice heuristics.
[1]: https://www.theverge.com/2017/4/12/15259400/burger-king-goog...