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Like we didn't have enough with COVID.!!..

ICYMI, there's a strong movement against Facebook/IG and it starts to extend to other platforms in it. If big brands can afford to take a stand, smaller businesses can't.

That's with this context in mind that I wrote about 4 activities that you can do to strengthen and upgrade your marketing engine (Audience+Channel+Content):

1/Fix your digital plumbing leaks 2/Explore new platforms 3/Refresh your insights about your target audience(s) 4/Add Search Listening to your mix

I hope you'll get value from it.