I dumped the apple news app shortly after they finished soft launching. It turned from the slick clean usable news app to, "BUY APPLE NEWS+" blasted in your face constantly. A pity really.
Not terribly surprising honestly. That's pretty much the nature of aggregators. People are far more loyal to the aggregator than the content that underpins it. And once the aggregator captures enough of your audience they can drive your margins to zero since they have more data than you about how well you're doing.
Aggregators are great for small shops since they do all the customer acquisition work and audience building for you but a raw deal for large shops since they siphon your organic customers and charge a premium to get them back.
It will be interesting to see how this plays out since news is more fungible than other media properties and if NYT is the one of only a few defectors then they'll lose big and get a much worse deal when they try to come back.
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[ 0.23 ms ] story [ 14.7 ms ] threadAggregators are great for small shops since they do all the customer acquisition work and audience building for you but a raw deal for large shops since they siphon your organic customers and charge a premium to get them back.
It will be interesting to see how this plays out since news is more fungible than other media properties and if NYT is the one of only a few defectors then they'll lose big and get a much worse deal when they try to come back.