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This looks more like a marketing stunt in itself (it's only 5 pages of well-designed copy) than an open source playbook.
Certainly not my intention at all! I'm learning marketing as I go and this is a blueprint of the things I want to achieve.

I wanted to share how we get on, what works and what doesn't with everyone. We've been growing the business through LinkedIn / Call outreach so far, and it's probably why despite being a successful business, in my opinion we're underachieving on the potential.

I recently had a choice to either outsource marketing or hire, and I chose to hire but junior. Part of the reason I started the business was to challenge myself and I'm really enjoying exploring marketing.

On another note, I'm very happy that you said it's well-designed! I made it in Canva :).

Thanks for replying, and please forgive my pessimistic tone! I’ll have to check out Canva!