Popular SEO Tools Comparison: Ahrefs, SEMrush, Moz, Ubersuggest (allfactors.com)

Tried them all. A lot of noise, perhaps too much. But weeding through it, it is definitely useful.

I prefer Ahrefs. Amazing backlink tools, and good keyword data.

All of them have completely wrong data on estimated traffic. Incredibly wrong!

I can advise Plerdy SEO checker. The tool helps specialists to keep abreast of changes on the site. Every day they receive new SEO data: changes in tags, analysis of semantics on every page where there is traffic, analysis of keywords from the Google Search Console.