Ask HN: Career pathway for a lead digital analyst

Hi. I work for a retail company as a lead digital analyst. I have around 5 years of experience having worked on technologies such as Google BigQuery, Google Analytics, Snowflake, Splunk, IBM Tealeaf, Data Studio, Tableau, Google Tag Manager and so on. I also do a a bit of business analysis and work with vendors like Google Cloud partner. I wanted some advice on what to choose as an ideal career pathway from here. I know it depends on what I want to do next but would like to know the opinion from people with a similar experience.