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Give runnaroo a try. I’ve made if the default search engine everywhere. It’s really that good and they make it possible to enjoy the web again as well as reach relevant content instantly.
What's their business model?
Looks like ads and affiliate links.

https://www.runnaroo.com/privacy

I didn’t see that. That’s worrying. A y idea if they’re related to Brave, by any chance?
I didn’t see that. That’s worrying. Any idea if they’re related to Brave, by any chance?

I'm the creator of Runnaroo.

Nope, not related to Brave, but there maybe conversations soon to add Runnaroo as one of the default search options in Brave.

We are exploring different ways to monetize, and wanted to make possible options upfront in the privacy policy. I am always open to feedback or suggestions. Whatever direction we end up going, the core focus is always preserving user privacy.

Is there any specific reason affiliate links are worrying? It is currently one of the main ways DuckDuckGo monetizes

Seems like I can't load search results beyond two pages. I searched for a term and after the first page, clicked the "show more results" button and got a 2nd page, and then no more. The button didn't appear again. I know for a fact that it was a common search term with dozens/hundreds of pages worth of results on other search engines.
As someone who has just launched a business to help companies produce useful free content for readers in return for their potential business, this is really worrying trend.

That said, I have full faith in people. Specifically for people to drop Google and move to smaller search engines if Google no longer shows them the best content.

And to use adblockers. Google gives me fairly good results most of the time with uBlock Origin and I'm always surprised by how bad the results are without it (when I see only ads).

I blame OKRs and quarterly planning. Those that care about the 10-year health of a business are shouted down by those who get bonuses by sacrificing long term gain for short term gain.

Can definitely recommend The Innovator's Dilemma [0] for those who haven't read it yet.

[0] https://en.wikipedia.org/wiki/The_Innovator%27s_Dilemma

I have been trying to use google search less but the difference in quality between google results and bing/duckduckgo results is ridiculous.

Google basically always finds what I'm looking for (or what I think I'm looking for). Bing gets it maybe 60% of the time, and DDG is even less.

>Specifically for people to drop Google and move to smaller search engines if Google no longer shows them the best content.

it's not that easy when Google has made an effort to push their browser aggressively, especially when they notice you on Google without a Chrome user agent. This has led them to have ~80% marketshare. Switching from the default search portal still doesn't free the user from being data-mined as users are generally logged into the browser. Separately, web visits hit Google DNS or SafeSearch APIs enabling them to continue build user-profiles.

All their free services are meant to drive stickyness. From Gmail to Youtube to Maps to Google Assistant, people like free things -- even if all their data is being mined -- and Google's single account ensures users are locked in and unable to escape from the bigG ecosystem.

Unless you go out of your way, I believe logging into a Google account on Chrome automatically logs you into the Browser too.

tl;dr: whining about SEO no longer working as well as it once did. and some irrelevant side issues like whether there are 3 or 4 ad slots ontop a search page.

My thoughts and prayers are with the SEO industry.

If your core business income depends on stuff that you have absolutely no control over then you are living based on hopes and dreams and it's entirely your fault.
That describes almost every business. E.g. a movie theater depends on studios being willing to sell films to it, and on a public willing to buy tickets.
You describe life and every business out there, it's a net of trust and complicated relationships.
For all the tiny violins that could be played about how life is getting harder for SEO practitioners, this marks a fundamental and very unwelcome change in the Web.

Google have decided that it’s more profitable to keep people on its own site than redirecting them elsewhere, a big change in its contract. Before, it was ‘structure your site well and we’ll send you traffic’. Now it’s becoming, ‘structure your site well and we’ll take your content, keeping the traffic for ourselves’.

The long term effects of this are that Google becomes one of the bloated portal sites that it disrupted in the late 90s - and sucks the life out of everything else.

Pointed this out to my elderly father last week. Showed him how much cleaner Duck.com is for search results. He said he’d give it a try.

There is still hope if switching lay people over to more consumer friendly products. Just like any transition it’ll take time and effort.

Hopefully more people continue to switch.

What kinds of searches are you thinking about?

I like that I can google for the weather or Dr. Fauci's age and get an answer directly. The results page always has links if I care to dig deeper but 99% of the time I'd rather get the answer and move on.

Anything AMP related. Travel search (in the event they aren't hurting enough). Agree weather is an improvement.
In the article it mentions Wikipedia as an example.

Yes, Wikipedia’s content is available for Google to take and display on its own site. But by not pushing through the traffic Google risks starving it off long term.

I used to work for a very large forum and information site, and as more of our content got picked up by Google’s snippet boxes, the more no-click searches and the corresponding decline in traffic we saw.

Google’s push to increase revenue is slowly but surely killing the golden goose.

>The results page always has links if I care to dig deeper but 99% of the time I'd rather get the answer and move on.

So, by your own numbers, websites that create the content have just lost 99% of your page views to Google.

>What kinds of searches are you thinking about?

Sounds like pretty much all your searches can be used as examples then.

> websites that create the content have just lost 99% of your page views to Google

No because less than 100% of my searches are for questions with simple answers.

Part of the reason getting an answer quickly from Google is so appealing is because the sources that Google uses seem to be hostile to their audience. I use Google Fi and pay $10 / GB for my data which means your ad heavy page may cost me more in bandwidth fees than you get from ads.

Do you think newsreaders are as evil as Google? I use NetNewsWire on my tablet and very few of the feeds I subscribe to show any ads and I rarely click through to the source.

>Do you think newsreaders are as evil as Google? I use NetNewsWire on my tablet and very few of the feeds I subscribe to show any ads and I rarely click through to the source.

I haven't used an RSS reader in a while, so I may be wrong on this but:

1) Last I remembered content creators could still place ads that are displayed through the reader, so it's not a complete loss if you don't click through.

2) NetNewsWire is not operating at nearly the same scale as Google, and isn't coming close to the anti-competitive, monopolistic effects that Google has.

There are clearly some benefits to users in the short term, but in the long term it just entrenches Google further and hurts competition, which is bad for users in the long term.

In the long term, basic facts will be table stakes for anything that wants to answer questions.

Think about Amazon's Echo, Apple's Siri, or the Google Assistant. You can ask any of them about weather or Dr. Fauci's age and get basic factual answers. I would expect digital assistants to be able to handle queries of much greater complexity in the future and I would expect google.com to keep up with that. If they make the user experience great, users will keep using Google and if that's where the users are, then that's where publishers will want to be as well.

The barrier to switching search engines is ridiculously low. If Google starts to make decisions that are bad for users (and I would consider forcing users to click through to a weather site a bad idea) then they will switch to a better search engine.

There's almost no search engine competition, so whether it's easy to switch is irrelevant because for the average user, there's no option to switch to.

Echo/Siri/Google assistant actually make it harder for people to switch, because the average user is not going to install google assistant on an echo device, which means they have to spend money and learn a new device in order to use a new assistant. So if in your future you're treating assistants as search engines, lock-in becomes worse.

>If Google starts to make decisions that are bad for users

Google has already made plenty of decisions that are bad for users, and they still have 90% market share because there's no meaningful competition.

You're basically envisioning a dystopian future where facts are controlled by a small set of mega corporations.

You lose the serendipity of other things sites might tell you - you get Dr. Fauci's age quicker, and a few other bits that Google sanction as appropriate for you, but that's all you get. Google can censor the rest of the facts if they choose to, and you'll never know because you don't leave the safe walls of Google's search page. To date Google have 'only' censored search results in countries like China, but doesn't have to be the case. They could manipulate what they show people. At least on Wikipedia there's a visible history behind every edit.

The other side of that coin is that you also have to pay the cost of losing of the freedom to be discovered online if you have something to say. If you have a brilliant way of telling people the weather with 100% accuracy then you're not going to get anywhere with that because no one leaves Google to get the weather forecast any more.

I get that "censorship" is dominating some people's thinking these days, but the relevancy here is ... tenuous.

Google always controlled the search results, and therefore the information you were going to see. Filtering the pages they link to isn't materially different from filtering the facts they choose to feature.

There's also a complete lack of motive here: Google allows you to pay them to "manipulate" SERPS (by placing your ad on it). And they tend to follow local laws. Beyond that, there just aren't any credible examples of manipulation, nor are there any plausible theories as to what would motivate them to do so.

I believe people feel uneasy about these changes because it's unsustainable: when they cut off all traffic to <x>, <x> will soon stop producing the data Google is recycling.

Plus, we all see ourselves as potential heroes in a story about some scrappy startup or project doing cool things with barely any budget and being successful. That opportunity relies on search as one of very few zero-cost meritocratic channels to find users.

Google always controlled the search results, and therefore the information you were going to see.

The difference is that now they're incentivizing you not to click on the search results for informational searches. There could be damning evidence that IAmEveryone is mean to kittens on the first result, but if people don't click it they'll never know.

>Google always controlled the search results, and therefore the information you were going to see. Filtering the pages they link to isn't materially different from filtering the facts they choose to feature.

And they have been caught over and over either flat out memory holing or burying things they are ideologically opposed to as well.

>They could manipulate what they show people.

I think this already happens, as an example I was searching for something like "X in Garry Mod" and most things on the results were youtube results. I can't prove this is deliberate but it feels weird you search for some API and you get either a full page of Youtube results or Google answers.

>Mike Moloney runs FilterGrade, a marketplace for custom filters photographers use to edit their work. He gets most of his traffic from articles on his website, such as lens reviews and camera-related top 10 lists. Recently, he noticed Google pulling photos and text straight off the site and showing it at the top of search results. There’s a link to Moloney’s company at the bottom of the section, but clicking on any of the photos brings the searcher to another Google page full of shopping ads for film stock. None of these ads are related to, or benefit, FilterGrade -- unless Moloney chooses to pay Google for placement.

Directly from the article and the type of sketchy shit google has been doing recently where it basically scrapes/steals content from websites and displays directly in the search engine.

The site FilterGrade appears to resell the work of outside authors, taking a cut off the top instead of directing traffic to the original authors' own sites, which do exist.

As usual, whenever you actually dig into these complaints it always turns out that the complainer is a galactic-scale leach doing something way sleazier than what they accuse search engines of doing.

You're saying every marketplace that doesn't require exclusive content is a leech?
I'm saying that if an SEO guy who resells third-party software is complaining that Google is cutting them out of the deal, the SEO guy is a hypocrite.
I don't understand why you think he's an SEO guy? Is he scraping content to build his marketplace without seller consent? Would Etsy be an SEO guy in your mind?
Yes he is an SEO guy, no that doesn't mean you don't have consent for content you are listing. Yes, Etsy is built on the back of SEO, as well as Pinterest and many others.
They're running a marketplace to sell stuff...

Yes a store front charged a premium to host something on their platform. Like you can levy that complaint against practically every e-comerce website on the internet from e-bay, etsy, amazon, steam, overstock, etc.

And they do link to the creators websites. You can click through to their vendor page which can have a link to their personal website. https://filtergrade.com/vendor/carlos-viloria/

While I think those features are cool, and also appreciate DDG's very primitive version of them, how come it isn't considered some kind of copyright violation?

After all, use a 5 second clip of a song for fair use and YouTube may automatically remove your video(or just the audio) on behalf of Universal Music Group.

Maybe websites ought to send DMCA takedown notices to Google when they find their content being used as answers in the search result page?

Yes, publishers should start sending takedown notices to Google for their content. However, most people don't do this because the result is to be completely dropped from Google.
Facts are not copyrightable, even if you worked very hard to find the fact. Copyright generally applies to the complexity of the result, not the effort that went into getting the result.
But the expression of the fact is copyrightable and Google is taking verbatim excerpts from websites and posting them on their site.
So if you enable this, do you want to be punished and fined every time you quote a sentence from a movie or book somewhere?

Google helps you by actually giving you information you search without having to go through a SEOd webpage feeding tracking advertisers. You want to make copyright even more abusive and restrictive for what? Feeding scummy websites that exist to collect clicks for returning simple facts? We're not talking Wikipedia type content here.

> So if you enable this, do you want to be punished and fined every time you quote a sentence from a movie or book somewhere?

If I was the 800 pound search engine throwing my weight around to quote a sentence from a movie or book, then yes, maybe I should be fined--or at least required to offer compensation.

I think there's a difference between a company with billions in revenue doing it versus "you".

> Google helps you by actually giving you information you search without having to go through a SEOd webpage feeding tracking advertisers.

You say this as if Google.com itself isn't the ultimate tracked web property for an advertising giant.

> If I was the 800 pound search engine throwing my weight around to quote a sentence from a movie or book, then yes, maybe I should be fined--or at least required to offer compensation.

Except that the (current American) law doesn't work that way - the 800 pound gorillas use their billions to pay lawyers to abuse small creators and outlets based on such creative interpretations of copyright laws. The gorillas are capable of fighting a copyright battle at court over details while they can just abuse the same right into some individuals bankrupcy.

Giving them even more power over your expression is incredibly harmful to society.

There is a concept of fair use, which is both frustratingly and wisely vaguely defined.

The relevant part of the doctrine is: >The fourth factor measures the effect that the allegedly infringing use has had on the copyright owner's ability to exploit his original work. The court not only investigates whether the defendant's specific use of the work has significantly harmed the copyright owner's market, but also whether such uses in general, if widespread, would harm the potential market of the original. The burden of proof here rests on the copyright owner, who must demonstrate the impact of the infringement on commercial use of the work. https://en.wikipedia.org/wiki/Fair_use

Whether a website is scummy or not does not come into play. And frankly the stuff I'm seeing showing up in snippets in google search are very much wikipedia-type content (often exactly wikipedia-type content). And we're not talking snippets that provide context on the search result to enable determining whether this is the content that one is looking for, we're talking significant pieces of the content, often reformatted and presented in such a way that not clicking on the site is precisely the objective of the presentation.

The problem is that you need to fight for that fair use in the court with huge amounts of money.

When was the last time you've seen an individual or small company win a fair use case against YouTubes abusive algorithm? Because the created content gets taken down constantly even if its fair use. The algorithm doesn't care... and neither do giant copyright holding corporations that issue automated frivolous takedowns.

> do you want to be punished and fined every time you quote a sentence from a movie or book somewhere?

You can't see how me quoting a line from a movie and Google reproducing tracts of content verbatim might be of different type?

Do you really, REALLY want to make facts copyrightable and owned by corporations? Plain information? Weaponized, that would destroy Wikipedia, blogs and tutorials.

Let's not make copyright even more cancerous as it already is.

I find search engines useful, there's a tradeoff though. Copyright is what it is and the information is either copyrighted and should be respected or the law needs to change. Try scraping Google and see how far you get as a business.
That's not what I'm saying at all. When you write about a fact, you have copyright to the way that you assembled words to communicate that fact. When Google is taking snippets from other website and presenting it as their own content in a way that discourages visiting the sites where Google got that content, while displaying their own ads and services, they are effectively plagiarizing and committing acts that are anticompetitive and possibly not fair use. If a site wants to prevent Google from using their content for free to keep people off of their site, they should have the right to do so.

I'm about as far from a copyright shill as you can get without being an information anarchist. I think the copyright system in the United States needs to be completely overhauled and should stop giving corporations indefinite monopolies over ideas. But this is a case where the existence of copyright could be a good thing for the little guy to resist abuse from Big Data.

An example of where Google's immediate answer just isn't good:

"how long does it take to get coronavirus test results"

Searching that, Google shows me a giant box with a red warning banner that says "COVID-19 alert". The box looks very authoritative, and in the box Google repeats back my question, and then provides an answer: 24 hours.

In the fine print, there's a link to a WebMD article (but when I click through, no where on WebMD does it say 24 hours).

The problem is that the actual turnaround time in my area (upstate new york) is 7-10 days to get results - according to a doctor who my Aunt got a test from yesterday.

This is far from an isolated case of showing bad information to an important question with too much authority.

I tried the same thing and the answer was:

> It may take a lab about 24 hours to run your test. But you might not get your results for several days.

That seems pretty reasonable, and it in no way seems authoritative to me (it sounds like an estimate).

Yes, if you read it carefully, it says "several days". I think most people searching will see 24 hours, and then click away without analyzing so carefully.

Several days is still far off from 7-10 days.

The point is, I'd much rather see a link to my county's official Covid-19 testing information site, rather than an arbitrary outdated snippet pulled from a WebMD article. Google's "best guess" answer is often pretty bad.

>(but when I click through, no where on WebMD does it say 24 hours).

It doesn't show it until you click on "How Long Do Test Results Take?" or View All

Likely the result of their plan to make the web voice-searchable.
This was kind of obvious when they started to force everyone to make their content discoverable by Google. They were just trying to move content from publishers to their own web site. And the best part is: they did this with publishers consent, so now the price to even appear on Google is to give them content so that they can keep viewers for longer time in their web site. It is a complete scam that is the culmination of monopoly behavior.
How exactly do these things translate into profit if the goal is to acquire information for free? I get the model where I search something and click on an ad suggestions and that earns google some money. But I don't get the the model where I want to learn something and rather than clicking on an ad or a wikipedia link, google just tells me what I need with no click?
Google is becoming an AI engine. You type in "How to clean a wound?" and it tells you how. You type in "How to price an option contract?", and it tells you. Forget about GPT-3, Google is the real deal. If they're able to continue executing on this vision, the sky's the limit.
These type of queries seem to have become the exception. Google is still useful if you're trying to find a product you want to buy. Maybe.

Occasionally I'll get lucky with a hyper-specific query that hasn't been SEO to shit, but otherwise Google search has become a glorified Yellow Pages.

Far from being AI, I've watched Google search get dumber with time.

>life is getting harder for SEO practitioners

waiting for the boomers on this site to realize how much youtube has turned into google search seo spam

Arguably, there is nothing wrong with the concept of showing snippets/answers instead of links. If you are looking for your car keys, you want to find the keys not a note that tells you were to look.

The problem is different and is similar to oil exploitation. Google is exploiting the website content for enormous benefit and with no compensation. If Google compensated the websites it takes content from (50%-50% profit split?) it would be a whole another tune.

I would pay money for an ad-free version of Google with the quality of results from a few years ago. I use DuckDuckGo and I find myself typing !g enough that I might change back completely.
Ad blockers work fine with Google, seem to be one of the few companies that simply don't worry about the arms race and let you block ads.

You use DDG for privacy, not ad free.

Although DuckDuckGo does provide the option to turn off ads right in the settings.
The problem is that you'd have to create a copy of the internet from few years ago. Google algorithm might have become more scummy, but so has the content of the webpages and the adclick farms. I have a feeling that returning to the algorithm from years ago would make search even more useless than it is right now.
While keeping people on their platform is concerning and contrary to their prior position of getting out of the way of people’s information, I appreciate the snippets for one reason, I don’t have to worry about malware. Going to unknown sites is risky and even if not you may never the less get a clickjack telling people they are infected and need to click to clean up their system.

It’s a no-win state.

If you don't trust them to not infect your system why do you trust their content?

You don't trust their content but you trust their content?

(And before people start pointing fingers at ad providers, reminder Google is one of the largest?)

I think the idea is: I trust the content of the website (ex. the actual weather forecast) but I don't trust/like the way it is served on their website (intrusive ads, cookie acceptance, heavy pages, etc). The fact that the core of the content is displayed directly through Google bypasses the problems above.
Incidentally, for weather, if you are in the US, have you tried weather.gov/<zip>?
There's two parts to this that you're unfairly combining

There's what you don't like, and there's what you don't trust (in the computing security sense of the word).

If you don't trust them to not do stuff that actually harms your computer, you shouldn't trust their content.

The sites that serve most of the malware on the internet don't have stuff Google is going to quote in a search result...

-

Now there's the stuff you don't like, their big ads, and their slow page and what not, but that's their content. They need to pay for it somehow.

People will pay $5 for coffee from some random coffee shop they've never visited, but they won't pay 99 cents for an app someone put a few years of development into with 5 star reviews.

-

If you like their info, but not how they want to deliver it, why not abandon it until they change their tune? Why act like Google is doing some great service robbing them of their traffic just because you don't like how they serve info?

Especially when enough people apparently are ok with it that Google felt they were the best place on the internet to steal this info from?

> People will pay $5 for coffee from some random coffee shop they've never visited, but they won't pay 99 cents for an app someone put a few years of development into with 5 star reviews.

This is a trope, but is it true? Maybe these spendy people buying all these $5 coffees are also buying apps and renting movies and looking at ads, while the cheapskates making drip at home are pirating and ad-blocking.

Apple isn't making tens of $billions off people refusing to buy apps.

As someone who works in the mobile development industry I already knew it was true

But couldn't you do a quick search to find out for yourself?

https://www.businessinsider.com/just-2-of-app-installs-lead-...

I mean you're saying "tens of billions" like it's a large chunk but the same estimates showing 61 billion from all billing (not just app sales) are showing half a trillion dollars from the App Store alone in total

So yes, app sales are a pittance when it comes to the revenue the App Store generates, let alone what Apple generates.

That's not going to work either, in EU at least [1] (I wanted to link to a politico article but unfortunately they're using DoubleClick and I won't knowingly link to such sites anymore).

[1]: https://en.wikipedia.org/wiki/Directive_on_Copyright_in_the_...

Or just mark Doubleclick as "untrusted" in NoScript? Along with gstatic, googletagmanager and a handful of the other common google domains, that is.
Yeah, just what've been saying for some time now. As Google is struggling for growth, it'll squeeze ad revenue off the extant web, turning it into a piece of shit even more than it is already. The same thing happened with eg. free PHPbb forum providers in early 2000s which were plastered with banner ads more and more (many mobile sites are like this already). I don't see a way that Google can win this race to the bottom, and neither do I see any reason for content creators to even bother with Google Search and Google Analytics; they will just direct your visitor's precious profile data to your competitor spending more on AdWord bids than you.

FYI: see also [1] and [2] as additional upcoming measures by Google

[1]: https://webmasters.googleblog.com/2020/03/announcing-mobile-...

[2]: https://www.youtube.com/watch?v=dCLxiN_dpjU

Your argument assumes this is a fixed-sum game?

The story changes if the web continues to grow and more folks do more business over the web.

It is a fixed-sum game for Google's search product. There's only so many searches that people can/will do in a day - we're probably nearing that limit - and Google already has >70% marketshare in search. The only way to increase revenue is to get more money per-search. Hence the increased number of sponsored placements and other revenue generators on the first page of results.
So time, then for a robots.txt with

  User-agent: Googlebot
  Disallow: /
?

(Of course one would have to find an exhaustive list of all the web-spiders they have and their UA strings, but you get my point...)

They could just ignore it, right? Or do any new rules actually require honoring robots.txt?
All major search engines follow robots.txt
It'll be fascinating to watch if Google eventually falls. They have really interesting strategic weaknesses.

Advertisers will go where the people go, but Google's balance sheets suggest there is enormous scope for a middleman to go and negotiate with the Apples/Mozillas/Microsofts of the world to give them a better cut of the search revenue.

I can imagine a key based system where I register a token with, say, "Hoogle" and then also register it with the browser doing the searching. Then get paid a tiny amount if enough searches get made with it.

If it works at all that'd be a brutal model for Google to compete with. Suddenly all the casual IT types would be directing all their friends and family to Hoogle because they make money off it. Corporations would ban Google en-mass. It'd squeeze all the revenue out of the search middleman and back to whoever controlled the computers.

... did you just describe an advertising marketplace as an alternative to web search?
"an advertising marketplace as an alternative to web search"

To the large portion of the population who doesn't understand that the "top result" on a Google search is an ad, this is already where we are at. The subtle but impactful changes to make ads incrementally less distinguishable from real results has brought us here.

If I search "computer" on google my entire screen was literally filled ads. For that query a "web search" would be an alternative to the advertising marketplace that Google actually was.

There isn't anything magical about Google or Google's ability to provide a search service. It isn't easy, but it isn't outside the skills of the top 2-5% of developers. If a company figures out a superior business model they can be disrupted.

I stopped all of my ads on Google and only use alternative advertisers. I also frequently use other search engines. For example, Yandex is much better for searching illegal/gray area stuff. I don't use google's cloud and cancelled my Google for business subscription. I will also stop using their browser and will switch to Firefox or Edge (the latest version uses Blink engine and has almost 100% compatibility with Chrome).
There is a solution for websites. Band together and ban Googlebot at the same time. Post a message that the site will now only be searchable on, let’s say, Bing. Google would cave in. Of course it’s a collective action problem with a short-term revenue loss so easier said than done.
I use DDG but homestly it not much better as far as quality of results go. To me it feels like DDG has gone out of its way to copy Googles shitty algorithm.
I have the same impression. Not only the searches are more and more returning the most recent results, but often returns sets of result that aren't domain specific or plain ignoring keywords. The market seems to be primed to have a competitor with a better filtering algorithm to sort out the actual content from the hip and junk.
DDG doesn't run its own crawlers- it has a contract with Bing for that. DDG is a privacy-protecting wrapper around core Bing search.
DDG search results are far worse than Google. It's not remotely as good at search. However 90% of my searches are trivial -- DDG will find what I'm looking for. For the remaining 10% I'll switch to Google and the result will pop up. This is a decent compromise as someone trying to wean themselves off Google.
No surprises here. This is the history of SEO, isn't it?

Truth be told, Google's #1 objective is to be human. That is, to recommend what a human would recommend, but automated and at scale. This is why Google consistently recommends: Design for the human, not the bot + algorithm.

Taken a step further with personalization, Google just want to be you. That is, what would you recommend to you if you could. Who is going to make you more happy than you?

Sure SEO is a cat & mouse game but the arc of that plot is the cat wins more and more often. Eventually the mouse will be wise to assimilate.

Bloomberg doing browser back button hijacking to show me Taboola-esque dross when I hit back on this article was peak irony to me.

Yes, Google has and is very much abusing their position when it comes to (re-)directing traffic to other websites, but one has to wonder how much from that is a disaster of the affected sites' own making when they've tried for so long to squeeze every last drop of "SEO juice" out of their content and use every dirty advertiser trick under the sun.

Tangential, but Google search has become worse, as they seemingly have decided to no longer index everything. Looking for specific error messages + a keyword used to lead directly to the blog article that solves the problem, now the search results seem very superficial. Doing research and exhaustively finding all references of something seems harder now. On Youtube it is even worse, I get 7 search results, that's it. The rest is "recommended for me".

Maybe that's not so tangential after all. Assured of their own power, formerly over other search engines, now increasingly over the websites themselves, they have no incentive to put out a really great product.

In the results right below where your search terms are, there's a line of light gray text that starts with All News Images - at the end click on Tools. Then change All Results to Verbatim.

It eliminates all the recommendations, and the majority of the guesses about context, relevance, etc. Combine that with judicious use of quotes and it's still possible to have decent error message/keyword searches.

Never thought I would pine for Altavista.

Thanks, this seems to help quite a bit.
I work in an industry that always wants multi-source for everything. So it’s funny to me that there’s no market pressure to have a competitive 2nd source search engine. Obviously Bing, DDG exist but not sure how much share they have. I can’t imagine having to rely on a sole provider to drive all my traffic.
There needs to be a public service for internet search!
Who could say no to an Obamacare portal-like search engine!?
We need a decentralized search just like DNS is a central service, but not centrally managed (OK, mostly not centrally managed).

How about each web site indexing their own contents and then there being a mechanism for your client to crawl the indexes, just like a DNS resolver will query servers until it finds the answer it wants. My iPhone is leaps and bounds more powerful than desktops of a decade ago - there is zero reason to pool power in data centers. Indeed it would be impractical for Google to replicate the power of all the clients worldwide in a data center.

I've become more disillusioned with search results over the years. In the earlier days of the web, It used to be you'd fine useful answers from thoughtful people. Now you find long winded SEO articles filled with adverts. I mean 10 pages of content for a simple recipe.
Every time I think about my good programming projects in past, I remember I was just good at google search. I knew exactly which phrase and which Business/Tech jargon had to be used. but now I can surely see the difference in search results quality compared to past.In past there were 1-2 adword ads on top, but now I can encounter multiple events in day when I can count 4-5 ads on top as well as bottom, and don't forget about price comparison at sidebar. Sometimes its really annoying. I tried ddg and being but they are still not good enough for me.

I hate SEO and love the organic content which is now far limited to just hobby bloggers.