Interesting concept. The market for such an idea is definitely growing, looking no further than the aftermath of the Playstation 5 launch and the memes it caused. However the question is if brands will be bold enough to use memes frequently for their advertisements? Not every single one will be a hit initially.
V cool! Pretty fascinated by the amount of memes that are made (voluntarily?). Always wondered who are making the millions of memes flowing around the internet, and what drives to them to put in the creative effort and roll them out. The Vox documentary on YT somewhat takes on these questions, but who these people are, their drive for this, is still mysterious to me. A bid of an odd thought, but I'm very unsure, whether offering material rewards actually will activate them more than the random voluntary model.
Agree on this! Another thing to point out is the fact that a majority of memes are created "in the moment" of important events for example, and thus benefitting from virality. Not sure if brands can leverage this effectively through a competiton-based platform.
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