Companies aren't simply balking at the price to be a part of E3. More than anything, they don't want to be a part of a conference that has gone from 80,000 participants with a crazy cool atmosphere to a crowd of 4,000 journalists and industry insiders.
Isn't the price point also an ROI issue, though? The journalists and insiders already know what's coming, so paying huge amounts for a booth to preach to the choir doesn't show much of a return. If the point is to talk to gamers and consumers, that might be more of a worthwhile investment.
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[ 12.3 ms ] story [ 237 ms ] threadE3 has destroyed itself. It's ridiculous.