Ask HN: How do I improve marketing without being a domain expert?

4 points by pdenya 15y ago ↗ HN

http://knottablenecklaces.com is my site. I'm working with a company owner who distributes locally.

I've setup adwords and have been tweaking SEO over time. Between the SEO improvements, the site being live for a few months and the adwords our sales have been slowly but steadily increasing. I've tried contacting blogs and magazines that I think would be interested in this product but haven't received a response from anyone. I've tried social media based giveaways but haven't reaped any benefits from it.

I know the normal answer here is "engage". Start a blog, get into the social pieces, start talking to customers. The problem is that I'm not knowledgable at all about jewelry and I don't use the product other than for a desk toy (I'm male).

My question is, what other marketing should I be looking into?

Past month stats: 415 visits. 350 uniques. 1276 pageviews.

3 comments

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pdenya 15y ago ↗

Thank you HN, I may have an answer: http://blog.imranghory.org/facebook-ads-the-cheapest-traffic...

bmelton 15y ago ↗

Be careful with that -- Facebook is indeed cheap advertising, but it tends to convert very poorly for services charging money.

So, while yes, it might be 'cheap' traffic, that doesn't necessarily make it cost effective.

If you're attempting to just get eyeballs, then by all means, it's a great way to potentially get shared around. If you're hoping to actually get sales out of your ad spend, then AdSense is usually the safer bet.

As with all things, your mileage may vary.

cborodescu 15y ago ↗

If traffic is the only thing that interests you, then it's fine. But if you are looking for a smaller Bounce Rate, a longer time spent on site, bigger sales, and so on, that is definitely not the answer.