Charlie Sheen – Craziest Marketer Of All Time? (fredsexton.com)

Charlie is no doubt doing his hardest to out craze all celebrities but how fruitful will his efforts become?

With this said, how do you quantify each celebrities efficiency in turning craziness into cash? Well, thank you for asking. May I present the Hollywood Craziness Marketing Index (HCMI).

"I’m guessing he’ll bank $380M from this excessive batch of craze, assuming he converts to Scientology like Tom." Nice.